Nikon joins the 18X market

[Carl Becker]

For those non-DSLRers loyal to Nikon

http://www.dpreview.com/news/0804/08041003nikonp80.asp

Seems quite similar to the Fujifilm S8100fd, except that it takes a li-ion battery (Fuji takes 4 AAs) and ISO 3200/6400 is limited to 3 MP on the Nikon (5 MP on the Fuji). The Nikon is also a little lighter, making it the smallest 18X on the market.

From Nikon's site:

TOKYO – Nikon Corporation is pleased to announce the introduction of the COOLPIX P80, a new high-performance model tooled to satisfy camera enthusiasts. Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, the COOLPIX P80 offers extended reach and advanced shooting functions for satisfying performance in a wide variety of shooting scenes.

Outstanding imaging ability begins with 10.1 effective megapixels of sharp resolution and a new digital image processing engine that faithfully reproduces fine details and subtle tones, delivers quick response, and maintains image quality and clarity when taking advantage of extended light sensitivity settings as high as ISO 6400*2. To this it adds the clarity, precision and broad range of an 18x Zoom-NIKKOR lens that covers focal lengths from 27-486mm (35mm format equivalent). Image sensor shift VR (Vibration Reduction) image stabilization rounds out the set by adding extra reassurance that the results will be sharper and clearer.

The COOLPIX P80 is a versatile photographic tool that is ready to handle a wide variety of shooting styles. Features include a well-proportioned and highly functional body design with a rubberized grip and a thumb rest for added stability. The black leather-tone finish for both the body and lens pays tribute to the COOLPIX P80’s roots as a quality Nikon camera.

Logically placed controls are designed to simplify and streamline camera operation. Dedicated Command and Mode dials can be operated using one hand, providing easy access to shooting controls and exposure mode settings, including four advanced exposure modes that offer photographers of any skill greater shooting control. And with new Sport Continuous Mode, users can shoot as many as 30 consecutive pictures at 13 fps*3.

A new electronic viewfinder enables accurate composition while providing important information under all lighting conditions.

*1 Among competing models equipped with 18x zoom as of April 10, 2008 (according to research conducted by NIKON CORPORATION).
*2 ISO 3200 and 6400 are available only for image sizes of 3M (2048 x 1536) or smaller.
*3 Feature available only for image sizes of 3M (2048 x 1536) or smaller.

Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area.